sincerity

Modern culture has become dominated by sarcasm, irony, and carefully crafted personas. Sincerity and earnestness have become rare, but still powerful forces. Discover how embracing these qualities can transform personal relationships, enrich public discourse, and inspire acts of genuine heroism.


Sincerity is one of the most important yet under-appreciated traits in today’s world. It’s the simple ability to be open and honest about your thoughts, beliefs, and intentions, without needing to play games, try to manipulate, or retreat to humor or sarcasm when conversations get tough.

First and foremost, sincerity requires you to be honest with yourself and what really matters to you. It means you believe in something, and you are willing to speak and act on that conviction even if it makes you unpopular or unlikable. People will often see you as being genuine and authentic if you stand up for what you believe in, especially when it comes with social costs.

Philosopher Thomas Carlyle emphasized the importance of “sincerity” and identified it as one of the universal threads behind all types of heroes, including writers, political leaders, and religious figures. For Carlyle, heroes don’t just preach or philosophize; they embody their beliefs in every action, making them prime examples of what true conviction looks like. They morally refuse to run, hide, or cower in the face of opposition, even when their very lives are at stake.

Sincerity stands out sharply in our current environment, especially on the internet and social media where we are exposed to countless manufactured images and personas, driven by a general pattern of cultural narcissism and “fake it ’till you make it” philosophies. People believe as long as they can appear “happy” and “successful” on social media then it will become a reality in their actual lives. Lies, distortions, and deception are the modus operandi in today’s online world, you see it almost everywhere.

The scary truth for most people is that sincerity makes you vulnerable and open to criticism. It invites others to judge you for who you are and what you really believe in. Negative feedback comes with the territory, and it will hurt because it will feel like a direct attack on you (and maybe it is). The alternative is to not be yourself – then you’ll never be attacked for who you are. That sounds safe and comfortable, but it’s also a form of quiet surrender.

Hiding Behind Sarcasm

One common way people protect themselves from this vulnerability is by being sarcastic or ironic in how they present themselves and their views.

Sarcasm and irony can become convenient cop-outs when you are confronted with opposition or pushback from others. Instead of staking your ground and defending your beliefs, you can always fall back and tell people, “I was just joking,” or “I didn’t really mean that.”

Nowadays it’s hard to tell what anyone really believes or doesn’t believe, which adds an extra layer of chaos and confusion in what is already a toxic environment for healthy dialogue.

Sarcasm is a common defense mechanism in teens and young adults when confronted with a difficult or uncomfortable situation that they aren’t equipped to talk about. In the movie Inside Out 2 (which I wrote a recent article on here), the character Ennui – who represents disinterest and boredom – was a fun illustration of how sarcasm is used to deflect attention away from more serious situations or conversations that a person isn’t ready to tackle head-on.

This is not uncharacteristic of the modern discourse we see in politics and culture, which is – at its core – childish, dishonest, and insincere. We are taught to not be too serious or care too much about the truth, but to focus on cheap wins, sensationalist headlines, silly memes, gotcha moments, snappy slogans, juicy scandals, and mean-spirited insults, trolling, and harassment. We are focused not on what is true, but what makes us “look good” or “feel good.”

In theory, the goal of a healthy debate is to share different perspectives, exchange information, test out your ideas, provide facts and evidence to support your position, and come to some common ground or understanding of differences. None of this is happening in today’s intellectual environment.

Sarcasm is just one way we avoid and shutdown these honest and difficult conversations. It can be a roadblock to understanding in both personal relationships and broader social and political issues.

Of course sarcasm has its place as a vehicle for humor. It can be especially effective when you are responding to someone who is insulting you, or trolling you, or is acting in bad faith and isn’t interested in a sincere conversation from the start.

At the same time, we need to try to give people the benefit of the doubt and at least try to have good faith conversations whenever possible. Without sincerity, there is no real path forward – only more conflict and hostilities.

Sincerity as the Mark of Heroes

As mentioned before, the philosopher and historian Thomas Carlyle identified “sincerity” as one of the universal threads behind all types of heroes, whether they be writers, philosophers, religious leaders, or political leaders.

In his work On Heroes, Hero-Worship, and The Heroic in History, Carlyle champions figures like Martin Luther, the religious reformer who famously nailed his “95 Theses” to the church door, fully aware that it could bring him condemnation and peril. Luther challenged the powerful Catholic Church, especially its practice of selling indulgences, making his public protest an act of great personal risk. This unwavering belief in his cause, despite threats from powerful institutions, is a prime example of sincerity in action.

Similarly, Carlyle held Oliver Cromwell, the military and political leader of the English Civil War, in high regard for his conviction and honesty. Cromwell was often criticized for his decisions, yet he remained steadfast in his mission to reshape England according to his moral and religious beliefs. Carlyle saw Cromwell’s sincerity as his defining characteristic, even if it made him deeply unpopular.

Another chapter is dedicated to the prophet Muhammad. For over a decade, Muhammad faced ridicule, persecution, and exile for preaching his monotheistic beliefs in a society dominated by polytheism. Despite immense personal hardship, including the loss of family and status, Muhammad never wavered or compromised his beliefs, showing an unshakable faith in the truth of his message. As Carlyle writes:

    “A silent great soul; he was one of those who cannot but be in earnest; whom Nature herself has appointed to be sincere. While others walk in formulas and hearsays, contented enough to dwell there, this man could not screen himself in formulas; he was alone with his own soul and the reality of things. The great mystery of Existence, as I said, glared in upon him, with its terrors, with its splendors; no hearsays could hide that unspeakable fact, ‘Here am I!’; Such sincerity, as we named it, has in very truth something of divine. The word of such a man is a voice direct from Nature’s own heart. Men do and must listen to that as to nothing else;—all else is wind in comparison.”

Regardless of how you feel about these historical figures, you can’t deny that they were sincere in their intentions and lived according to their values and convictions. These figures, according to Carlyle, demonstrate that heroes are people who not only believe in what they do but live and act upon that belief with wholehearted consistency, even in the face of tremendous personal and social costs.

Sincerity remains a rare force for truth and change, and we need it now more than ever.


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